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Simple Data Cleansing Blog
Get the most out of your idea about deduplication, data cleansing, merge purge, merge database, purge database through dataladder blog.
http://www.dataladder.com/
[ Date added: 2009-08-03 ]
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Simple Data Cleansing - Get the most out of your data
Get the most out of your idea about, data quality, deduplication, data cleansing, merge purge, merge database, purge database through dataladder blog.
Customer Data Integration Effectively Implemented
Customer data integration is a difficult process without the right tools. Integrating different customer data sources with different field types, address standards, naming conventions, etc is a monumental task. Especially when you consider how valuable the information is. The comments and history associated with these records are needed to insure a flawless customer experience.   Keys to [...]
Increasing Customer Loyalty through Improved CRM Data Quality
Just like any long-term relationship, keeping your customers happy and loyal takes work and effort. In the business world, there?s even a special term for it — CRM. Used effectively, a CRM (customer relationship management) system pumps out reliable customer information and gives a company a bird?s eye view of a customer. From customer service [...]
A Fuzzy Match Made in Data Cleaning Heaven
So, with the thousands of records a typical company database may have at any given time, how does one sort through the duplicates that might exist? How does one know whether Karoline Smith may also be Karol Smith? Well, let fuzzy matching software do the work. While it may not be a familiar term to [...]
Stop Seeing Double with Your Email Marketing Program
Creating and sending professional emails for many businesses is an integral part of the online marketing puzzle. From HTML emails and autoresponders to surveys and event invitations, an effective email marketing program can certainly provide streamlined communications from a company to a customer. But what happens when an email marketing program isn?t so streamlined? When a potential [...]
Email Marketing That Truly Delivers
A recent article in BtoB Magazine highlighted the benefits of data quality in email marketing campaigns. How effective can your email marketing campaign truly be if it isn?t delivering what you want ? to who you want? The article highlights some valid points that can help improve the data quality of your email marketing campaign: [...]
Spring Cleaning Takes on New Meaning for the Data Quality Tools Market
In business, there?s nothing more important than operating at the highest level of efficiency. Good news for the world of data quality tools, where this critical need has led to a staggering $800 million industry. From financial services to retail venues, data quality software have led the way in managing data and monitoring business intelligence. [...]
Institutional Markets: Eliminating the Data Headache of an Untapped Goldmine
Hospitals, libraries, and schools?what do all these entities have in common? Besides providing important services for our nation, these non-commercial organizations represent approximately 1/3 of the U.S. economy, and nearly $4 trillion of the GDP, according to MCH Strategic Data. This is an important fact for business to business marketers, who may want to consider [...]
A Little Data Scrubbing Leads to Big Results
A recent article in BtoB Magazine highlights the advantages of data cleansing your email marketing list. Music for All, an Indianapolis-based company that runs school marching band functions and festivals, recently underwent an overhaul of its email database. And the results are outstanding! From a list of over 120,000 subscribers, the company cut it nearly [...]
Dirty Data Debacle a $3.1 Trillion Problem
With news about the nation?s economy broadcast in American living rooms every day, there seems to be one piece of the financial puzzle that doesn?t get much airtime. According to data and integration expert Hollis Tibbetts, principal and managing director at Artemis Ventures LLC, bad data is a $3.1 trillion problem for the U.S. economy. According to Tibbetts, [...]
Why Data Quality and Data Cleansing Projects Fail
Data Quality and Cleansing initiatives are essential to improving overall operational and IT effectiveness. However many efforts do not get off the ground and get stalled before they really start. Why? Time Lack of focus and an attempt to use large providers (Vendors who charge $100K – $2 M per year) first Data quality can [...]
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