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Email Reputation & Deliverability Exepert
News and commentary on what is happening in the world of email marketing, domain reputation & deliverability. Keep up to date with industry news and events.
http://emailexpert.org/
[ Date added: 2010-08-25 ]
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EmailExpert.org Updates
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Trinity Mirror Acquires Communicator Corp
Trinity Mirror is one of the UK?s largest newspaper publishers with over 500 digital products and 165 regional and national newspapers has acquired Communicator Corp, an enterprise, digital communications solutions provider ...
Lower click rates are not a problem
In my recent post I looked at why increasing the send frequency has a counter intuitive effect of increasing the delivery rate. This time I?m considering why viewing a campaign ...
Encourage Social Influencers by Email says BlueHornet
BlueHornet Networks, Inc., is the latest Enterprise ESP to introduce advanced social elements to its platform, titled “Social Influencers Strategy Blueprint”. This really does seem like a great feature for ...
ESP?s Continue with Trend of Positive Growth
Quarterly results are being published by various ESP companies at the moment and many are showing strong positive growth. SMTP.com Inc reported for the third quarter ended September 30, 2011, ...
Overview of MarketingSherpa?s 7th Annual Email Marketing Awards
The winners of MarketingSherpa’s 7th Annual Email Marketing Awards were announced on its website this month, the annual awards feature the best email marketing campaigns of the past year, as ...
Responsys Continues to Display Strong Growth
Responsys, Inc. has announced financial results for the quarter ended September 30, 2011 continuing to show strong growth, and an increasing share of revenue being derived from its professional services ...
UK Consumer Study Reveals Telling Email Habits
A new studyfrom ExactTarget finds that 73 percent of online consumers in the UK start their day by checking email, and 82 percent of individuals check their email daily. The study ...
Spammers URL shortening gets more sophisticated
Worrying new research from Symantec?s October Intelligence report suggests that it?s easier than ever for spammers to operate malicious sites. Spammers have established a genuine URL shortening service that is ...
Mobile Email Webinar: Context in Design for Mobile Devices
A great 30 minute webinar on mobile email marketing by Anna Yeaman from Style Campaign. Anna Yeaman is the co-founder and creative director at StyleCampaign, a digital agency that focuses exclusively ...
Spear-Phishing Attacks on Banks on the Increase
Banks and their commercial clients face the persistent threat of online channel attacks with a significant threat posed by email from undetected crimeware and are being exposed to spear-phishing attacks ...
DMA Challenges Information Commissioner?s Office to get Tough on Spam
The Direct Marketing Association (DMA) has challenged the Information Commissioner?s Office (ICO) to get tough on text spam, but disagrees on their need for extra power to do so. This was prompted by ...
Email Marketing Hits New Highs According to DMA
An increase in website traffic generated by email, growth in the number of email addresses under management and a rise in the number of campaigns being run have resulted in the email marketing ...
More Email Fraud & More Sophisticated but Spam Decreasing
In Q3 2011, the percentage of fraudulent emails in spam traffic increased twenty times, rising from 0.1 per cent last quarter to 2 per cent of all spam traffic in ...
Mobile Email Marketing is Sending Strong Signals
According to recent research by eDialog, it has been found that email marketing is becoming more relevant with mobile phone users. More people are now using their mobile phones to ...
India?s Kenscio Digital Marketing Re-brand & Red Herring Nomination
Kenscio Digital today announced a restructured service model, focusing on Digital Direct Marketing and email marketing in India, including formally rebranding the firm’s earlier name, Sprinklr India to its current ...
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